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BlackRapid revolutionized the camera world and turned it upside down in 2008 with the unique patented design of their comfortable, secure, fast and highly functional camera slings. Now, as new owners of ESO Strap, BlackRapid plans to utilize this opportunity to expand their "live the moment" vibe into the world of music. BlackRapid remains committed to continuing the widely respected ESO Strap’s culture of producing innovative high quality guitar and bass strap products, and looks forward to providing the music world with products that combine perfect functionality with timeless aesthetics for years to come!